{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "dataset": "CitySpin Social Casino Search Visibility Benchmark 2026",
  "version": "1.0",
  "published_at": "2026-07-17",
  "canonical_report": "https://cityspin.io/knowledge/research/social-casino-search-visibility-benchmark",
  "license": "CC BY 4.0",
  "citation": "CitySpin. Social Casino Search Visibility: 833-Call Benchmark. 17 July 2026.",
  "methodology": {
    "cityspin_snapshot_date": "2026-07-12",
    "category_series_period": {
      "start": "2026-06-03T19:54:34.256Z",
      "end": "2026-07-17T02:18:04.093Z"
    },
    "category_series_owner": "An anonymized, separate site in the same category; never CitySpin ranking history.",
    "dated_runs": 49,
    "calls_per_run": 17,
    "total_calls": 833,
    "successful_authority_and_source_observations": 41,
    "zero_cost_access_denied_runs": 8,
    "limitations": [
      "The 833 calls came from substantially repeated configurations and are not 833 independent market samples.",
      "Third-party backlink and source counts can change as provider indexes and filters change.",
      "Domain appearance is not an endorsement, quality score, or ranking position.",
      "Missing Google Ads volume is not proof of zero demand.",
      "Google Ads competition labels describe advertiser competition, not organic ranking difficulty.",
      "The six-message outreach pilot cannot establish a general conversion rate."
    ]
  },
  "authority": {
    "cityspin_snapshot": {
      "backlinks": 0,
      "referring_domains": 0
    },
    "anonymized_category_site": {
      "successful_observations": 41,
      "referring_domains_min": 51,
      "referring_domains_max": 59
    },
    "stake_us": {
      "successful_observations": 41,
      "referring_domains_min": 5529,
      "referring_domains_max": 5929
    }
  },
  "sampled_ai_source_presence": {
    "definition": "Successful repeated observations in which the domain appeared in at least one sampled answer across the tracked prompts and platforms.",
    "successful_observations": 41,
    "domains": [
      { "domain": "reddit.com", "observations": 41, "source_class": "community" },
      { "domain": "youtube.com", "observations": 41, "source_class": "video platform" },
      { "domain": "facebook.com", "observations": 41, "source_class": "social platform" },
      { "domain": "en.wikipedia.org", "observations": 41, "source_class": "reference" },
      { "domain": "apps.apple.com", "observations": 41, "source_class": "first-party platform listing" },
      { "domain": "covers.com", "observations": 41, "source_class": "editorial" },
      { "domain": "instagram.com", "observations": 37, "source_class": "social platform" },
      { "domain": "casino.org", "observations": 35, "source_class": "category editorial" },
      { "domain": "ats.io", "observations": 24, "source_class": "industry information" },
      { "domain": "pokernews.com", "observations": 24, "source_class": "category editorial" },
      { "domain": "legalclarity.org", "observations": 23, "source_class": "legal information" },
      { "domain": "playusa.com", "observations": 17, "source_class": "industry editorial" }
    ]
  },
  "cityspin_selected_phrase_snapshot": {
    "phrase_count": 15,
    "numeric_search_volume_values_returned": 0,
    "competition_label_counts": {
      "MEDIUM": 5,
      "LOW": 5,
      "UNAVAILABLE": 5
    },
    "phrases": [
      { "phrase": "sweepstakes casino", "competition": "MEDIUM", "competition_index": 56, "destination": "/sweepstakes-casino" },
      { "phrase": "social casino", "competition": "MEDIUM", "competition_index": 59, "destination": "/social-casino-games" },
      { "phrase": "free casino games", "competition": "MEDIUM", "competition_index": 41, "destination": "/free-casino-games" },
      { "phrase": "free slots online", "competition": "LOW", "competition_index": 20, "destination": "/free-casino-games" },
      { "phrase": "free online slots", "competition": "LOW", "competition_index": 20, "destination": "/free-casino-games" },
      { "phrase": "online social casino", "competition": "MEDIUM", "competition_index": 55, "destination": "/social-casino-games" },
      { "phrase": "social casino games", "competition": "MEDIUM", "competition_index": 41, "destination": "/social-casino-games" },
      { "phrase": "free casino games no download", "competition": "LOW", "competition_index": 2, "destination": "/free-casino-games" },
      { "phrase": "casino games for fun", "competition": "LOW", "competition_index": 29, "destination": "/free-casino-games" },
      { "phrase": "casino game providers", "competition": "LOW", "competition_index": 8, "destination": "/casino-game-providers" },
      { "phrase": "social casino rewards", "competition": null, "competition_index": null, "destination": "/daily-rewards" },
      { "phrase": "daily casino rewards", "competition": null, "competition_index": null, "destination": "/daily-rewards" },
      { "phrase": "how do social casinos work", "competition": null, "competition_index": null, "destination": "/how-cityspin-works" },
      { "phrase": "social casino vs real money casino", "competition": null, "competition_index": null, "destination": "/social-casino-vs-real-money-casino" },
      { "phrase": "virtual coins casino games", "competition": null, "competition_index": null, "destination": "/how-cityspin-works" }
    ]
  },
  "outreach_pilot": {
    "sent_messages": 6,
    "bounces": 1,
    "recorded_positive_replies": 0,
    "interpretation": "The generic guide-inclusion pitch did not produce evidence of authority. A differentiated data or expert-contribution pitch is the next test."
  },
  "documentation": [
    "https://docs.dataforseo.com/v3/keywords_data/google_ads/search_volume/live/",
    "https://docs.dataforseo.com/v3/backlinks/domain_intersection/live/",
    "https://developers.google.com/search/docs/crawling-indexing/links-crawlable",
    "https://developers.google.com/search/docs/monitor-debug/search-console-start"
  ]
}